Peter "webdoc" Martin 2013 Automotive Boot Camp Speaker

Martin reveals how much dealers lose underestimating the value email marketing can provide to increase fixed operations revenue.

BRADENTON, FL (May 6, 2013) – First Class Educators is pleased to announce Peter "webdoc" Martin, as a 2013 Automotive Boot Camp speaker taking place May 14-16 in Philadelphia. The annual Boot Camp features over a dozen industry leaders, presenting the latest and most successful trends in automotive digital marketing.

Martin is renowned for creating innovative and cutting-edge programs, systems and tools to facilitate the Auto Dealer’s success in today’s market. He is the Co-Founder of Automotive Digital Training (ADT), a comprehensive web based video on-demand training and testing platform for the Auto Industry.

Martin's Boot Camp workshop titled, ""How to Utilize Email Marketing to Increase Your Fixed Ops Revenue," will explore how to utilize email marketing to generate greater fixed ops revenue. He will show dealers how to utilize email marketing to reactivate dormant customers and increase service revenue.

The workshop will teach dealers how to build a strong customer loyalty plan to increase service and body shop revenue by using drill down email messaging to cement a long-term relationship with each customer. Martin’s workshop can be found under the ‘Service/Retention’ learning track.

    The 2013 Automotive Boot Camp features an exclusive "Learning Track System" developed by First Class Educators. This system presents classes broken out by different categories, or "tracks," allowing attendees to laser focus on priority topics that pertain most to them and their dealership. This year’s tracks include:
  • Advertising
  • Analytics/Website
  • CRM
  • Management
  • Sales
  • Service/Retention
  • Social/SEO
  • Video

More information about the learning tracks and available classes can be found online at the Automotive Boot Camp track schedule.


About First Class Educators:

First Class Educators (FCE) offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada. Featured national and upcoming events include AutoCon, Digital Marketing Strategies Conference 2014 and the Digital Marketing Blitz 2014. FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

About Cactus Sky Communications:

Cactus Sky Communications expertise is in email marketing and building online relationships. Companies spend millions of dollars developing and driving traffic to their website only to have that visitor leave and never return. Online engagement and database development are two of the most important tools that they incorporate into all aspects of advertising and marketing to increase online conversations to conversions. As a full service agency they have all the services in their tool box from email marketing, pay per click, social media marketing and public relations and website design to be able to design a marketing strategy for success.

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May 6, 2013