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Cactus Sky and Peter Martin re-introduce the "Web Doc" to help dealers navigate and succeed in the ever changing world of online marketing.strong>Lakewood Ranch, FL. July 6, 2012. Cactus Sky and Peter Martin re-introduce the "Web Doc" to help dealers navigate and succeed in the ever changing world of online marketing. According to NADA over 30% of dealers sales are generated from the Internet and that number is growing. The challenge is that the Internet is constantly changing and evolving so what worked today may not work tomorrow. For example, Google changes its ranking algorithms’ over 500 times a year, that is almost twice a day. New sites seam to appear daily and new trends like online reputation management are born. According to a recent Google study the average consumer visits 18 web sites prior to visiting a dealership. This new trend has created yet another aspect of Internet marketing that dealers now need to address. In 1999 Peter Martin introduced the "Web Doc" to the automotive industry on the ASTN show Net Gain Success on the Internet. The show was hugely successful and was one of the most popular shows on the network, largely impart to the growth of the Internet at the time. With the rebounding of the auto industry and all of the changes in the past few years, Cactus Sky decided to bring back the "Web Doc" and focus on providing dealers with a resource to get unbiased advice. Peter Martin is a regular speaker at NADA and Digital Dealer, and is recognized as an industry expert on online marketing. "I really appreciated all of the information at his last seminar, but really liked the fact that he did not use that platform to sell us a product. That scored some big creditably points with me," said Susan Seboda, President of Congressional Motors. The original Web Doc’s show provided tips and advice to dealers as to how to expand their web presence and increase their online marketing effectiveness. The "Web Doc" also provided reviews of actual dealer websites and coached dealers on how to improve their website and its effectiveness. The new and improved Web Doc will bring back the same successful formula, but add to the mix reviews on new products and services. "My goal is to provide dealers with a resource that they can trust and help them navigate the ever-changing online environment," said Martin. Peter is recognized as the industry expert on email and online marketing and is regularly a featured speaker at NADA, Digital Dealer, AIADA and Dealer Associations Nationwide. He has also provided training for Dealer 20 Groups, Florida Republican Committee and The C12 Group. His topics include: Understanding Social Media, Marketing to Woman, How to engage prospects, How to Deliver Email in a Spam Filtered World, How to Convert Lost Opportunities and Increase Closing Ratios of Online Leads, How to Effectively Capture the Sub Prime Customer, How to Effectively Use Email Marketing, How to Double Your internet closing ratio and Online Reputation Management. For more information, visit:
About Cactus Sky: Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-in email database in the industry and has recently added a mobile phone database so clients may communicate via text messaging. The companies’ 95% email delivery rate and less than ½ percent unsubscribe rate is a credit to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage. The company’s ASM (Adaptive Sequence Messaging) methodology creates drill down email campaigns with messages targeted to recipients’ needs or interests. The results are higher conversion ratios. July 6, 2012 |