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Dealerships Discover Hidden Pot of Gold

BRADENTON, FL (April 1, 2013) –Pot of Gold (POG), a division of Cactus Sky Communications, leads the automotive industry in advancing dealership closing ratios and generating more dealership traffic. The POG program targets unsold internet prospects in a dealership’s CRM and uses adaptive sequence messaging to engage prospects, leading them straight down the path for a sale.

“I have never seen any lead follow up program be as effective as the Pot of Gold program has been for our dealership. We continue to see the numbers increase month after month. The building a relationship approach is working,” said Dug Dugger, General Manager of Ourisman Rockmont Chevrolet.

The average dealership has over 10,000 unsold internet leads in their CRM but the average closing ratio is only 5 percent. The POG program allows dealerships to tap into these untouched resources, get past spam filters and use mobile enabled email marketing to boost client sales and double closing ratios. Over 40 percent of consumers use mobile devices to read emails. Mobile enabled emails adapt for smaller screens, making phone numbers click activated and text readable without pinch and zoom.

Peter Martin, President of Cactus Sky Communications said, “the huge advantage of Pot of Gold is the mobile- enabled email marketing adaptability. CRM’s cannot produce mobile enabled emails. The POG program takes the raw data from a dealership’s CRM, cleans it and distributes email campaigns that are 100% mobile enabled. This mobile ability to click on links and interact online allows companies to engage customers through their mobile devices.”

POG is the first program of its kind to offer complete advanced profit reporting showing delivery rates, open rates, read rates and the number of prospects engaged in an email. In addition, the report comes with a full list of which links were clicked on by each potential client. This enables dealers to follow-up by individual phone or email to further engage those prospects. It is proven to drive traffic to your website, improve SEO and fully integrate all email marketing campaigns with Google Analytics.

Kevin Pruitt, General Manager of Mike Pruitt Honda said, “We were able to have the Pot of Gold Program up and running with our store in less than a week and saw results immediately! We started getting email responses on day 1. We can't wait to see what happens after the first month.”

About Pot of Gold:
The Pot of Gold Program is a leader in the automotive industry for increasing dealership closing ratios and generating more dealership traffic. The program targets unsold internet prospects in a dealership’s CRM and uses adaptive sequence messaging to engage prospects, leading them to the path for a sale. The average dealership has over 10,000 unsold internet leads in their CRM, and with the Pot of Gold Program, we help dealerships tap into those untouched resources. Most importantly, we are able to speed up the closing process for a sale. The program comes with an automatic 90-day Performance Promise Guarantee, allowing clients to invest with nothing to lose and profit to gain.

About Cactus Sky Communications:
Cactus Sky Communications is a full-service online advertising and public relations agency whose expertise is in email marketing and building online relationships. Companies spend millions of dollars developing and driving traffic to their website only to have visitors leave and never return. Online engagement and database development are two of the most important tools Cactus Sky incorporates into all aspects of advertising and marketing to increase online conversations to conversions. As a full service digital agency, Cactus Sky has all the services in their tool box from email marketing, pay per click, social media marketing, public relations and website design to build a successful marketing strategy.

April 1, 2013