New all-inclusive program released - Auto dealers reap tremendous rewards

BRADENTON, FL (Sept. 12, 2013) – Cactus Sky Communications, an innovative digital marketing leader for the auto industry, has combined two of their products to create one integrated program that is sure to help dealerships reach the top of their respective markets. Pot of Gold and eReputationBuilder provide everything a dealership needs to succeed in today’s internet age.

Pot of Gold is a turn-key program that doubles a dealership’s internet closing ratio in 90 days or less. The average dealership has over 20,000 leads lying dormant in their CRM with only 5 percent of them turning into actual sales. POG mines the other 95 percent of unsold prospects in a dealership’s CRM and re-engages them with special behavioral targeted email campaigns and intuitive follow-up responses. These include special offers and other enticements for sales and service.

eReputationBuilder is a highly successful program that generates online reviews by sending video emails to all sales and service customers from a dealership’s DMS. It leads them to the top review sites such as Google Local and Yelp to leave positive online reviews. If for some reason the customer had a negative experience, they are given the opportunity to contact the dealer directly to correct the problem by the “not satisfied” form. By simply opening the lines of communication between the dealership and their customers, eReputationBuilder has successfully decreased the amount of unhappy customers.

“We strive to make our customers happy, but in the past there were many times we didn’t know about a problem until it was too late,” said Dug Dugger, General Manager of Ourisman Chevrolet of Rockville. “eReputationBuilder enables us to respond to an unhappy customer immediately with the use of real-time notifications. This way, we are able to correct a problem quickly and more efficiently than ever before.”

As an added bonus, eReputationBuilder fixes inaccurate business listings across the web on business directory sites, location and mapping apps and boosts SEO with a simple click. 16 percent of auto dealerships are missing listings on major business data sites. This amounts to a 10.3 billion dollar loss in sales from missed online source opportunities.

“The full combination of Pot of Gold with eReputationBuilder is a natural evolution of these two products,” said Peter Martin, President of Cactus Sky. “Both programs access a dealership’s DMS to provide real-time sales and service reporting and send nightly follow-up emails designed for easy customer feedback and engagement.”

Since 90 percent of buyers do online research before they make a purchase, no amount of deals and coupons can entice a customer to visit a dealership if they possess a negative online reputation. eReputationBuilder ensures online reviews are built on the popular review sites so Pot of Gold’s re-engagement campaigns don’t fall flat.

Dealers looking to increase sales and service business while enhancing their online reputation can do so by using this newly combined, fully-automated cost-effective turnkey service. For more information, call 941.756.1932.

About Cactus Sky | Pot of Gold | eReputationBUILDER

Leveraging the opportunities on your horizon to improve your bottom line today.

Cactus Sky
Cactus Sky Communications is the auto industry’s premier full-service digital marketing agency. For over 11 years we have been the industry leader in marketing innovations with our expertise in email marketing, database development and relationship building. Cactus Sky utilizes behavioral targeting, mobile-enabled campaigns, social media marketing and database development and management to generate increased customer engagement and conversion. Our tool-kit of leading-edge techniques and technologies make us the leader in digital marketing and PR with results that speak for themselves: customer engagement, conversion and sales.

Pot of Gold
The Pot of Gold program is a completely automated email follow-up program developed by Cactus Sky to increase dealership closing ratios and generate more dealership traffic. This proprietary program targets unsold internet leads in a dealership’s CRM and utilizes adaptive sequence messaging, a technique derived from behavioral targeting, to engage prospects and lead them down the path that ultimately culminates in sales. Most dealerships have over 20,000 unsold internet leads in their database and the Pot of Gold program is designed to help dealerships tap into those valuable, untouched opportunities. The program comes with a 90 day, 100% Money Back Guarantee, our “Performance Promise,” allowing our clients to invest with nothing to lose and only profit to gain.

eReputationBUILDER
This enterprise solution is designed to proactively build, enhance and manage your company’s online reputation. Created to boost positive online reviews and stop negative reviews from being published to the web, eReputationBUILDER leverages Cactus Sky’s expertise in email deliverability and incorporates mobile-friendly video email to further increasing response rates. eReputationBUILDER encourages customers with complaints to voice their experience using our “Not Satisfied” button and routes those negative reviews directly to dealership management and provides the opportunity to respond before permanent damage can be done to your business and your reputation. Strategically designed campaigns promote authentic, positive reviews and increase your “Google Juice” via direct links to the most influential review sites. The best of both worlds, eReputationBUILDER has proven an invaluable tool for businesses to protect and promote their reputation while enhancing their online visibility and developing real customer relationships. With easy to monitor comprehensive reporting and an unmatched inbox placement, eReputationBUILDER is an irreplaceable tool that delivers results.

September 20, 2013