CINCINNATI — Online monthly payment marketing technology provider DriveItNow announced its new Trade-in Equity Analyzer is now available as part of its pre-qualified payment quoting service.

Since many vehicle sales involve a trade-in, DriveItNow said the value and the equity in these trade-ins dramatically affect the whole transaction. The company contends consumers typically are unaware of their equity or, in most cases, inequity of their trade-in.

The inequity, meaning they owe more on the vehicle than what it's worth, can now be seen prior to visiting the dealership.

DriveItNow's Trade-in Equity Analyzer can let the dealer and consumer easily see their trade-in value and the effect it will have on their new payment. This information is critical in giving them a more realistic view of the vehicles they can afford to purchase.

"Knowing the net equity position of the customer's trade-in can make or break a deal," DriveItNow president Tarry Shebesta said.

"This platform gives dealers and consumers a more realistic picture of how their trade-in affects their monthly payment, resulting in a more positive buying experience," Shebesta continued.

DriveItNow Trade-in Equity Analyzer is designed to eliminate shoppers' guesswork and thereby improves their confidence and likelihood of purchasing a vehicle.

This service is available exclusively to DriveItNow dealer customers and industry partners.

For more information, visit www.DriveItNow.com or call (800) 223-4882, ext 20.