Online shoppers can instantly see how their trade-in equity affects their monthly payment

DriveItNow, the leader in online monthly payment marketing technology, announced its new Trade-in Equity Analyzer is now available as part of its pre-qualified payment quoting service.

Most car sales involve a trade-in. The value and the equity in these trade-ins dramatically affects the whole transaction. Consumers typically are unaware of their equity or, in most cases, inequity of their trade-in. The inequity, meaning they owe more on the car than what it's worth, can now be seen prior to visiting the dealership.

DriveItNow's Trade-in Equity Analyzer lets the dealer and consumer easily see their trade-in value and the effect it will have on their new payment. This information is critical in giving them a more realistic view of the vehicles they can afford to purchase.

“Knowing the net equity position of the customer’s trade-in can make or break a deal,” said Tarry Shebesta, President of DriveItNow. "This platform gives dealers and consumers a more realistic picture of how their trade-in affects their monthly payment, resulting in a more positive buying experience.”

DriveItNow Trade-in Equity Analyzer eliminates shoppers’ guesswork and thereby improves their confidence and likelihood of purchasing a new vehicle.

This service is available exclusively to DriveItNow dealer customers and industry partners. For more information, visit www.DriveItNow.com or call 800.223.4882 ext 20

About DriveItNow® DriveItNow® is a patent-pending monthly payment marketing technology service of Automobile Consumer Services, Inc. (ACS). ACS is a leader in developing innovative online shopping technology with the initial launch of LeaseCompare.com in 2000. LeaseCompare.com continues to be one of the top destinations for auto financing and leasing in the industry. Visit www.DriveItNow.com for more information.